Wednesday, March 20, 2013

Where Have I Seen This Before?

In 2008, Nike revealed an ad during the Australian Open when Roger Federer was promoted on a poster over Punt Road (adjacent to Richmond Station) in Melbourne. The caption on the poster read: “... and then there's everyone else.”

Apple just three days ago (or when Daring Fireball noticed it anyway) posted an ad on their web site for the iPhone 5 that reads with almost the same copy: “... and then there's everything else.”

Apple could get themselves into trouble yet again over copyright here. Definitely a case of prior art from Nike as the attached photos demonstrate. Honestly, Apple should go back to making those “I'm a Mac” ads at the time Nike did theirs.